The summary in 3 points:
- WhatsApp for real estate means every inquiry from your ad gets a reply within seconds, with qualifying questions (budget, neighborhood, cash or financing) before the customer reaches an agent.
- One number for the office, a responsible agent for every conversation, property viewings booked with a reminder before the appointment, and a Reterra integration that makes WhatsApp part of one real estate CRM.
- A small office starts with the Starter plan at SAR 199 before VAT, and an office with a bigger sales team fits the Growth plan at SAR 499 before VAT. Meta fees are separate and paid to Meta directly.
“An ad brings in dozens of messages, we reply late and find the customer already went to another office, and customers get lost between agents. We don’t know who followed up with whom.” You hear this in most real estate offices that rely on one phone or on agents’ personal numbers.
In this article we explain how to build a simple system on the official WhatsApp Business Platform by Meta: it replies to every inquiry, qualifies serious buyers, books the viewing, assigns customers to the team, then follows them up to the deal.
Where do real estate leads get lost between the first message and the viewing?
One property ad on Snapchat or Instagram can bring dozens of messages in a single day, and most are repeated questions: What is the price? Where is it? What is the size? Are installments available?
The agent replies to the first ten messages, and the rest wait until they go cold. Sometimes the agent spends time with a customer whose budget is far from what is on offer, while a serious buyer waits for a reply.
Even when a viewing is booked, it can be forgotten without a reminder, and the customer does not show up. The bigger problem is that the manager does not know how many inquiries came in, who followed up with whom, and where replies are slow.
How do you reply to every real estate inquiry within seconds?
The Watsio AI assistant greets the customer the moment their message arrives and replies in their Saudi dialect to the basic questions: sizes, published prices, location, and payment and financing options.
It searches the properties you add, or those that come from Reterra, by city, neighborhood, type, price and number of rooms, then sends a property card with the photo, price and specs. It never mentions a price you have not published.
If the customer came from a Click-to-WhatsApp ad on Meta, replying within 24 hours opens a free window of up to 7 days without Meta fees. That is enough time to send the brochure, floor plans and a tour video.
Which questions qualify a serious buyer?
Qualification is what protects your agents’ time. The assistant asks the questions in order and saves the answers in the customer’s profile so nobody asks them again:
- Purpose and property type: buy or rent, apartment, villa, land or commercial.
- City and preferred neighborhood: for example, north Riyadh or a specific district.
- Budget: a clear upper limit helps show only suitable options.
- Payment method: cash or bank financing, because this changes the order of the next steps.
- Specs: number of rooms and approximate size.
- Buying timeline: within a month, within three months, or just looking.
After these questions, the serious buyer reaches the responsible agent with a full summary, so the agent picks up where the assistant left off instead of starting over.
How do you book viewings without forgetting them?
When the customer says “I’d like to see it on Saturday,” the assistant books the viewing directly in an available slot, and you can sync appointments with Google Calendar. The same bookings work for a consultation or a property valuation request.
Before the appointment, the customer gets a reminder message. After the viewing, the agent sends a short follow-up such as: “What did you think of the unit? Would you like us to send you a price quote?”
Important: if more than 24 hours have passed since the customer’s last message, your message must be a template that has gone through Meta review. Read the guide to WhatsApp message templates to learn how to write them.
How do you assign customers to agents on one number?
Instead of each agent replying from their own phone, the whole team works on the office’s official number from the Watsio dashboard in the browser. Every conversation has one owner, and conversations can be assigned automatically by project or city.
If a customer moves from one agent to another, the conversation moves with its full context. If an employee leaves the office, the conversations and customers stay with the office, not on the employee’s phone.
The manager sees how many inquiries came in, how many turned into viewings, and where replies are slow. Full details are in the article One WhatsApp number for multiple employees.
Want a real estate CRM with WhatsApp? What does the Reterra integration add?
If your office runs on Reterra, the Watsio integration makes WhatsApp part of one real estate CRM instead of a separate channel:
- The assistant recognizes the customer by their number and sees their deals and the agent responsible for them.
- Property inventory is synced, so the assistant never offers a unit that is not available.
- For developers: the project tree, master plan and units, with a “starting from” price shown for the project.
If you do not use Reterra, you can add available properties manually in Watsio. You can find the other systems on the integrations page.
Can I send campaigns about new projects?
Yes, but only to customers who agreed to receive your messages, such as people who asked to follow a project or to be notified about new units. This is required by WhatsApp policy and is in line with the Personal Data Protection Law (PDPL).
Campaigns are sent with templates that go through Meta review, and we help you write them. A new account starts at 250 unique customers per 24 hours, then rises automatically to 2,000, then 10,000, based on quality and usage.
In your content, stick to the licensed information for real estate advertising, and do not promise prices or handover dates that are not confirmed. Read more about official WhatsApp bulk messaging and the PDPL and WhatsApp marketing.
How much does WhatsApp cost a real estate office?
The cost has two parts: the monthly Watsio subscription for the whole account, not per user, and Meta fees, which you pay to Meta directly with zero margin from us.
| Plan | Monthly price (before VAT) | Team members | AI replies per month | Best for |
|---|---|---|---|---|
| Lite | SAR 79 (63 billed annually) | 3 | 1,000 | A solo broker or a new office |
| Starter | SAR 199 (159 billed annually) | 6 | 3,000 | A small office with a few agents |
| Growth | SAR 499 (399 billed annually) | 15 | 10,000 | An office or developer with a large sales team and ongoing ads |
Growth adds more voice minutes (it listens to voice notes and replies by voice) and the REST API. Watsio does not cap platform messages on any plan (Meta fees apply).
An example of Meta fees, approximate under Meta’s current tariff: a new-project campaign to 1,000 opted-in customers × 0.22 ≈ SAR 220, and 300 viewing reminders × 0.04 ≈ SAR 12. Inbound customer messages are free, and the first 1,000 service replies per month per number within the 24-hour window have no Meta fees; after that they are charged. Work out your own case with the WhatsApp cost calculator or read WhatsApp API pricing in Saudi Arabia.
How does Watsio help?
Watsio is a platform on the official WhatsApp Business Platform by Meta, from Flow Less Company in Riyadh, and a Meta Tech Provider. For a real estate office, it gives you an AI assistant that replies to every inquiry, qualifies the customer and books the viewing, a shared inbox that assigns customers to agents, and an integration with Reterra.
A small office starts with the Starter plan at SAR 199 a month before VAT for six team members, and an office with many agents fits the Growth plan at SAR 499 before VAT for fifteen team members. See the details on the Watsio page for real estate offices, or message our assistant “Fahd” on WhatsApp at +966594005858 to try it yourself.
Related articles: AI auto-reply on WhatsApp and WhatsApp for multiple employees on one number. You can also see Watsio plan prices and try it free for 14 days with no card.
Frequently asked questions
Does the AI assistant make up property prices?
No. The assistant only shows the properties and prices you added or that come from Reterra, and never mentions a price you have not published.
Do I need Reterra to use Watsio in a real estate office?
No. You can add available properties manually in Watsio. The Reterra integration helps if your office manages its deals, customers and inventory on it.
How do I assign customers to agents?
The whole team works on the office number from the Watsio dashboard in the browser. Every conversation has an owner, and conversations can be assigned by project or city and moved between agents with their full context.
How much does a campaign about a new project cost?
Marketing messages cost about SAR 0.22 per delivered message under Meta’s current tariff, so a campaign to 1,000 opted-in customers costs about SAR 220, paid to Meta directly, in addition to the Watsio subscription.
Which plan suits a real estate office?
A small office is well served by Starter at SAR 199 before VAT for six team members, and an office with a bigger sales team fits Growth at SAR 499 before VAT for fifteen team members.
Read next
- Click-to-WhatsApp Ads in Saudi Arabia: Setup and the Free Window
- WhatsApp Business calling: in-chat calls and what they cost
- AI agent or chatbot? The difference and when to use each
Sources
- WhatsApp Business Policy
- Meta WhatsApp Business Platform pricing
- WhatsApp Business Platform messaging limits
Last updated: November 2026 · Watsio team.
