WhatsApp for E‑commerce: From Product Discovery to Repeat Purchases

Introduction

Practical plays for acquisition, conversion, and LTV using WhatsApp.

Plays You Can Launch This Week

• Guided shopping: “Tell me the occasion and budget—get 3 picks.”

• Cart recovery: Send a helpful nudge with image + small incentive.

• Back‑in‑stock alerts: One‑tap opt‑ins per product.

• Post‑purchase care: How‑to, setup tips, and cross‑sells.

• Review booster: After delivery, ask for a quick star rating.

“{{first_name}}, your items are still in your cart. Want me to reserve size M for 2 hours? [Yes, reserve] [Show alternatives]”

• Assisted revenue per conversation

• Time to first response & resolution

• Opt‑out rate per campaign

• Repeat purchase rate within 30/60/90 days