Copy That Converts: Writing High‑Impact WhatsApp Messages

Introduction

Short, human, and useful—how to write WhatsApp messages people actually welcome.

The 5 Message Archetypes (with examples)

1. Welcome & Onboarding

   • “Hi {{first_name}} 👋 It’s {{brand}}. Here’s your 10% code: WELCOME10. Need help picking? Reply 1) Men 2) Women 3) Kids.”

2. Promo/Offer

   • “{{first_name}}, new arrivals just dropped. Free delivery today only. Want 3 top picks? Reply YES.”

3. Reminder/Nudge

   • “Heads up! Your appointment is tomorrow at 6:30 PM. Need to reschedule? Tap here: {{shortlink}}.”

4. Service Update

   • “Your order #{{order_id}} is out for delivery 🚚 Track live: {{tracking_link}}.”

5. Re‑engagement

   • “We’ve missed you, {{first_name}}. Can I send you 2 recommendations based on your last order?”

1. Lead with value in the first 10 words.

2. Keep lines short; one idea per message.

3. Use buttons & quick replies for choices.

4. Personalize with context (not just the name).

5. Limit emojis; make them functional.

6. End with a clear, low‑friction CTA.

7. Respect frequency caps.

Hook (why open?) → Empathy (show you know them) → Launch options (buttons) → Path (what happens next)

Closing Thoughts

Hook (why open?) → Empathy (show you know them) → Launch options (buttons) → Path (what happens next)