Click‑to‑WhatsApp Ads (CTWA): Setup, Scripts, and ROI

Introduction

Turn ad clicks into real conversations, not just website bounces.

• Shorter path to value

• Higher intent data from the chat

• Easier retargeting and qualification

• Clear entry point message with 2–3 quick replies

• Pre‑filled greeting that restates the offer

• Dedicated follow‑up flow for ad traffic

• UTM tags to attribute revenue to CTWA

Lead Gen: “Hey {{first_name}}, want a 2‑minute quote? Tell me: 1) Usage 2) Budget 3) Timeline.”

Promo: “Today only: Free upgrade on annual plans. Want to compare tiers? [Yes, compare] [Talk to advisor]”

Service: “Hi! Share your order ID and I’ll check status right away.”

• Track cost per conversation, qualified rate, and conversion per 100 chats.

• Test audience, creative, and first message in parallel.