Compliance, Trust & Scale: Do’s, Don’ts, and Playbooks

Introduction

Build a WhatsApp program customers love—and platforms approve.

• Get explicit, logged consent.

• Explain value and frequency up front.

• Offer 1‑tap opt‑out in every campaign.

• Set human SLAs for sales/support.

• Localize language, tone, and quiet hours.

• Don’t scrape or buy numbers.

• Don’t bury unsubscribe.

• Don’t spam broad promos—segment!

• Don’t send sensitive info in plain text.

Opt‑in Microcopy “Get tips, updates & exclusive offers on WhatsApp. No spam. Unsubscribe anytime.”

Opt‑out Footer “Don’t want these messages? Reply STOP.”

Welcome “Hi {{first_name}}! You’re in 🎉 Expect 1–2 helpful messages/week from {{brand}}. Need anything now?”

• Start with service & high‑intent journeys.

• Add promos later with strict caps.

• Review opt‑out & complaint trends weekly.

• Train agents on tone, escalation, and privacy.

Mini Tip:


Always end interactions by asking, “Is there anything else I can do for you today?”